What is a website but a collection of interconnected files sitting on a hard drive somewhere in the sea of cyberspace!  The truly successful websites, those with vision, realize that the essence of a good website campaign is marketing.

Effective marketing includes any combination of the following:

• Search engine submission to sites such as Altavista, Yahoo, Excite, Lycos, MSN, Goto, Looksmart, NorthernLight, Hotbot, Google and more.

• Special html coding to enhance the visibility of your site (eg. MetaTags)

• Cross Promotional linking with complimentary websites

• Banner advertising

• Traditional advertising (print, radio, television) announcing your website